Michael Porter Generic Strategies

Generic Strategies Michael Porter is a set of competitive strategies that are aimed to the general development of a business.

These business strategies proposed by Michael Porter looking to gain a competitive advantage for the company, either through cost leadership, differentiation or focus.

Differentiation
This business strategy is to produce or sell a product that is unique and original, apart from the competition achieved, and not easily imitable by it.

There may be differentiation, for example, product design, in its attributes or characteristics, the brand, quality, service, or provide good customer service, to offer additional services, the speed of delivery, etc. .

Through the differentiation strategy, the company seeks to consumer preference, and may even raise prices, if they recognize the distinguishing features of the product.

The differentiation strategy is recommended when the market is comprised of consumers who are insensitive to prices.

The disadvantage of using this strategy is that the competition can get to copy the distinguishing features of the product, so that using this strategy, these distinguishing features should be difficult to imitate by competitors.

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