Left of fairy tales, and take it accounts
There are times to throw away money, but also to lock. The money crisis is not resolved to spend less but spending more wisely.
A common mistake is to do things you only think about getting vague benefits, such as “improving our image” or “we know more.” Does not even work to find the measurable objectives then define the action: “We will participate in a fair and objective … will … get ten contacts of buyers ….”
Surely if we set the goal of obtaining ten contacts of buyers, find at least ten possible different actions. In the end what counts is the unit price it costs us each contact. But even that, because what we need to know what quality is each contact.
In fact, there are contacts and contacts: the contacts that result in a sale and a loyal customer for life are very profitable, but that lead nowhere are a drag on our business, because it takes time and money. So, before deciding whether we will get those ten contacts in one way or another, we should consider not only what it costs us to get each contact in each option, but the quality of contact in each case. It is known that the contact coming online is often very immature, we get by calling a particular seller has a low conversion rate in actual operation, and that which is recommended by a friend or acquaintance is having a ratio higher conversion, because that person trusts us starting, and will advise.
But another equally important thing is to refine the draft. Marketing experts have been saying that although more and more spam is very cheap or even free, conversion is negligible or even negative if we consider the deterioration of image can be assumed. As they say, after marketing to our “sphere of influence” or group of people who know us and appreciate us, the more efficient is the one that targets a specific niche market. As we have clearly defined, we can understand their tastes, needs and resources, and we use that information to perform a very efficient marketing, immediately call your attention.
So the best thing is to define as much as possible the group to which we will, for example bank property buyers or sellers of mortgage problems, or young couples looking for their first home, or sellers of seniors who have been left the big house, or guests who love golf … The second is to define the objectives that we want to achieve exactly measurable terms, such as “contacts property buyers and rent bank to fix.” At this time we’ll be in a position to define a smart and efficient campaign, for which we use a variety of complementary channels, including online and offline, and making them supportive of each other.
And besides, what’s going to be easy to define unambiguously the messages to send the images to be used … especially now we have an easier and more efficient.
Get to do anything without thinking before all this is like putting a shoot in the dark and hope that you give a bird fly by. That is no longer valid today.
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