Follow Your Marketing News Outlets To Stay Media Smart

Remember when marketing news was just a portion of the overall business news. If you’ve been in marketing for any length of time you have seen an industry morph into a giant electronically connected monster with more new ways to do the same basic job of promoting go from 100 to 1000 outlets. The media developments themselves are now marketing media news! How do you keep up with an industry inside an industry?

By using the exact same media used to market the products thats how. Twittering about your latest clients new widget? Well what better place to keep informed about the competitions new widget then on the same service. Putting product down the RSS feeds? Better make sure your in box gets all the latest competing product info as well or you may miss out on a item that inhibits or cancels out your last great idea with just a twist of someones (maybe even your own) words!

Marketing news can be a sales harvesting tools in one hand and a defensive weapon in the other. The Internet and all the services that it has spawned have given many industries a new arsenal of battle amour to work with. But no where does it do such double duty as in the marketing field. Marketing news is the vehicle as well as the instrument of your success in advertising and marketing. Maybe having a second smart phone isn’t really such a crazy idea after all.

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