Email Marketing
The electronic newsletter e-newsletter
The electronic newsletter or e-newsletter is a publication distributed regularly via email to people who have previously signed it.
In general, the publication of a newsletter about a topic of interest to the subscriber, which may consist of articles, news, news, promotions, information about new products or promotions, etc..
As a marketing strategy, the electronic newsletter is a tool that should not be missed (or that our business is Internet-based business or physical), it allows us to maintain contact with people who have subscribed to the newsletter (either customers or no), and thus promote our products or services, creating in them an interest in our business, or provide for their loyalty (if already have been our customers).
Other advantages of using electronic newsletter are the possibility of reaching a large number of people in an immediate and low cost as well as the possibility of measuring the outcomes of different decisions or actions that we perform, for example, conducting ad campaign.
Sending emails to customers
Another common way to use email marketing involves sending emails to our customers, ie people who already have purchased or made us use our services (and that by doing this we have requested their email addresses) in order to maintain contact with them, and to achieve loyalty.
Usually, these emails are composed of letters of thanks (for example, the purchase made), or by notes of greetings (for example, birthday or holiday parties), but also, as in the case of newsletters can be comprised of news (eg, a next event), promotions of interest to the customer, new product launches, etc.
Like the newsletter, this way of doing email marketing is a good strategy for the promotion and loyalty, which allows us to reach our customers quickly and with minimal cost.
But unlike the electronic newsletter, we must avoid sending emails is so prevalent, as in this case is that emails have not been requested by the client (although it will have provided us by e-mail address ), so that misuse of this strategy may be frowned upon by customers and may even be considered spam.
Mass emails sent
This way of using email marketing involves sending bulk emails to an extensive list of persons, in order to promote a product or service.
Generally, e-mail addresses of people to send them emails, have been achieved without their consent, or have been offered by these people, but not knowing the use to which they give.
This way of doing email marketing has been mentioned in this article to understand the concept of email marketing, but it is an activity to be avoided, it is considered spam, and it is possible that by making use of it, we may receive a penalty by authorities.
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