An ice cream shop: business plan
The summer and heat is coming and what better way to take advantage considering investing in a business that is noble and potentially profitable at all times: an ice cream shop or ice cream parlor.
Today I present a complete business plan for the installation of an ice cream parlor. (Please note that a thorough reading will take about 10 minutes.)
Business Description
Fundamentally the role of business is selling ice cream of different flavors and soft drinks under the concept of retail store (or newsstand).
For this, the strategic allocation is based on the acquisition of an ice cream franchise with a company with extensive experience in the market as it is … (Name of the franchise consider) who will provide and regulate the standards of preparation, presentation and quality.
Target Market
Our product is mainly aimed at those people moving on foot around our store to be located at the following address (location), and our product especially attractive to children who are the biggest consumers of ice cream.
It is also expected to reach all those who for work or recreation require a simple refreshment on the road.
If your business is located in a mall or parking lot with enough time can be considered as a potential market for people who travel by car.
Competition
According to research carried out visually, in the immediate vicinity there are less than 1km. away round so only __ store (s) with similar characteristics to ours distributing ice cream brand X. And in a longer distance range, an average of 3 km to the round there are a similar ice cream __ whose level of care as found corresponding to: (good, bad, fair).
We found that the other stores that compete with our business have a low level of demand on Monday and Tuesday, a level of regular customers on Wednesday, Thursday and Friday and a high level of sales at the weekend, with Saturday and on Sundays preferred by customers for use of our product.
Business Location
Our business is located at the following address __________________________.
The recommended actions for a kiosk are: 4-6 m2
The recommended actions for a store are 20 to 30 m2 considering the possibility of offering tables and chairs to customers of the product for local consumption.
The estimated rent for a kiosk depends on the location, but we recommend a range of:
us $ 100 to $ 200 if a neighborhood or residential area
us $ 200 to $ 300 if you are an established commercial center and depending on the visibility and traffic of people crossing the point
For a shop considered equivalent values depending on the size in square meters of the premises to rent.
Schedules
Considering that the days of increased demand for ice cream are on weekends, set the following schedule of hours:
Monday to Friday afternoons from 14:00 to 19:00 hours
Saturdays and Sundays all day from 10:00 to 19:00
You must consider special scheduling requirements shopping if you are located there.
Business Management and Operations
The business will be attended personally by the owner (a) for weeks and hired an aide for the weekend. The owner will be responsible for making decisions and supervise the proper operation of the business over the weekend should be regarded as one of its office on Saturday to visit the business and / or Sunday to ensure that it properly marche.
Additionally, the owner must act as care manager important aspects such as product purchases (inventory) control and service payments, managing all accounting aspects including tax payments and billing, local and salary payments (s).
Potential Risks
Within the risks to the business and its operation could be exposed are:
* Poor customer: Failure to properly choose the location of the same or if the local access conditions are not right
* Insecurity: also depending on the location of the business and hours of operation.
* A few sales, if not properly managed inventories of products and the customer does not find what you are looking for.
* A few sales: If the personal attention provided by the owner and the employees were not high quality
* Financial risks if not properly administer the finances of the business. This is essential to have a budget and respect it.
Financial Plan (in U.S. $)
Source of funds for initial investment
Initial capital available cash: $ 1500
Seed money from credit: $ 2,500
Initial Capital Investment: $ 3,000
Use of funds (initial investment)
Cost of the franchise: $ 2000 *
Local rent deposit: $ 150
Initial investment in product: $ 200
Furniture: $ 200
Working capital: $ 4,000
* Average estimate of the various available ice cream franchises in Latin America that regularly include: the right to use the franchise, training, promotional support, decoration and painting of the premises and an initial amount (variable) into a product. Working capital refers to the amount of money that supports the business until this is self-financing and start generating profits. Banks often use this as a reference potential of the business and usually do not give credit when projecting the same applies to very long periods.
Budget fixed monthly expenses of operation:
Services (water, electricity): $ 75
Local Revenue: $ 150
Product investment $ 500
Promotion and marketing $ 75
Administrative expenses: $ 200
Payment of bank loan: $ 100
Maintenance $ 50
Depreciation $ 50
Wages $ 150
Total: $ 1,350
Financing Plan (credit)
To support the business is considered a bank loan of U.S. $ 2,500 which is payable to 36 months with an estimated rate of 15% with repayments of about $ 100 a month.
Estimated Sales (Daily average)
The following are the business estimated sales credited with a minimum of six months of operation. At first, as the business became known, this number can be drastic changes.
About 40 ice cream or sorbet daily total value of $ 0.15 $ 6.00
About 20 ice cream flavors for $ 0.50 total value of $ 10.00
About 20 middle-cream worth $ 1.00 total $ 20.00
About 10 large ice cream worth $ 1.50 total $ 15.00
About 2 quarts of ice cream worth $ 3.00 total $ 6.00
A 2 / 2 gallons of ice cream for $ 5.00 total $ 10.00
About 1 gallon of ice cream flavors by total value of $ 8.00 $ 8.00
Daily Total Approximate Retail: $ 75.00
Weekly Sales Total $ 525.00
Total monthly selling ice cream $ 2,100.00
Total monthly selling refreshments $ 200.00
Approximate net profit of the business:
Total monthly sales: $ 2,300.00
Total operating cats: $ 1,350.00
Utility: $ 950.00
Annex 1 – Competitive advantages of buying a franchise
Of course, the numbers raised above may vary depending on a number of variables related to operating costs, but especially with the selection of the franchise to vote and that prices, product variety and quality vary from one brand to another.
However among the main advantages of working with an ice cream franchise include:
* Backup a registered mark
* Knowledge of the business (know-how)
* Experience
* Guaranteed product quality
* Personal Training
* Support added marketing and image
* Growth Opportunities
Appendix 2 – Strategic aspects:
The consumption of ice cream is usually familiar, very pleasurable for the customer is “enjoy” and it is there precisely lies the success or failure of who operates the business.
* Requires a kind and careful attention
* You must attend with special care for children
* Cleaning Local
* Promptness of service
* Rates are appropriate to the socio-economic sector
* Variety
Pleasant *
This business plan is a reference document given to the readers of Business Ideas 1000 as such, of course, as in any business there are many factors specific to each case and for each proposal to be evaluated, analyzed and considered in detail and finally the entrepreneur who is in his hand the power to decide how, when and how intelligently invest their capital. Is useful if you want to add any details or additional useful, I’d love you to share a comment.
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4 Responses to An ice cream shop: business plan
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Very nicely written..I wish I could write as well as you!
I genuinely like your post. I discovered it quite usefull. I should go to your web site again some day.
Loved it, it was a pleasure reading this article.
Well done, perfect example of an business plan. ^_^
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